Collaborative Commerce marks a new way of teaming up with customers, suppliers, channel partners, and even competitors to deliver more value to your customers. In this whitepaper by VTEX and Zaelab, learn why and how large distributors, manufacturers, and consumer packaged goods enterprises are harnessing collaborative commerce and using marketplace technology to reinvent the Direct-to-Consumer (D2C) business model, create better customer experiences, and open new revenue channels.
Over the past several years, tightly integrated monolithic platforms supporting commerce initiatives have given way to a more agile approach. The need for headless, microservice, and cloud-native solutions that give the business more agility and flexibility are the top priority for enterprises worldwide and are leading organizations towards B2B marketplace platforms. This whitepaper discusses why B2B enterprises are buying into the marketplace model and why embracing marketplaces is now the greatest starting point for going Direct-To-Consumer.
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Zaelab is a leading digital commerce advisory and solutions company. Through continuous innovation, Zaelab removes the complexity and friction of digital platform implementation and operations. Zaelab gives its clients best-in-class tools and insights so that they can deliver exceptional customer experiences. Visit www.zaelab.com to learn more.
VTEX is the first and only global, fully integrated, end-to-end commerce solution with native marketplace and OMS capabilities. We help companies in retail, manufacturing,
wholesale, grocery, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Our
modern microservices-based architecture and our powerful business and developer tools allow VTEX to future-proof our customers’ businesses and free them from software updates. Major brands including Sony, Walmart, Whirlpool, Coca-Cola, Stanley Black & Decker, AB InBev and Nestlé, plus over 2500 active customers in 32 countries, trust VTEX to accelerate and transform their commerce. Visit www.vtex.com to learn more.