Collaborative Commerce marks a new way of teaming up with customers, suppliers, channel partners, and even competitors to deliver more value to your customers. In this whitepaper by VTEX and Zaelab, learn why and how large distributors, manufacturers, and consumer packaged goods enterprises are harnessing collaborative commerce and using marketplace technology to reinvent the Direct-to-Consumer (D2C) business model, create better customer experiences, and open new revenue channels.
Over the past several years, tightly integrated monolithic platforms supporting commerce initiatives have given way to a more agile approach. The need for headless, microservice, and cloud-native solutions that give the business more agility and flexibility are the top priority for enterprises worldwide and are leading organizations towards B2B marketplace platforms. This whitepaper discusses why B2B enterprises are buying into the marketplace model and why embracing marketplaces is now the greatest starting point for going Direct-To-Consumer.
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