W H I T E P A P E R
Transforming into a Customer-Centric Organization
How leading enterprises are creating better customer experiences to drive the bottom line.
The time has come to re-prioritize the customer experience. In this whitepaper, we’ll uncover how leading enterprises are understanding, engaging with, and designing the business around their customers.
About The Whitepaper
When we think of the most disruptive digital businesses today — Apple, Netflix, Uber, Airbnb — they all have one thing in common: they are highly customer-centric organizations. With that mentality at the forefront of every decision, these organizations have completely built their businesses around solving challenges for their customers. The result is bifold, as value is generated for both the customer and the organization.
In this whitepaper, we explore why feedback is critical and the best way to solicit constructive criticism from customers. We'll help you map your own customer lifecycle and apply experience enhancements at all stages, and also flag questions your business should ask about how it’s collecting and managing customer data.
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About Zaelab
Zaelab is a leading digital advisory and solutions company. Through continuous innovation, Zaelab removes the complexity and friction of digital platform implementation and operations. Zaelab give its clients best-in-class tools and insights so that they can deliver exceptional customer experiences.
About SAP Customer Experience
SAP Customer Experience and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience. Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors.