The time has come to re-prioritize the customer experience. In this whitepaper, we’ll uncover how leading enterprises are understanding, engaging with, and designing the business around their customers.
When we think of the most disruptive digital businesses today — Apple, Netflix, Uber, Airbnb — they all have one thing in common: they are highly customer-centric organizations. With that mentality at the forefront of every decision, these organizations have completely built their businesses around solving challenges for their customers. The result is bifold, as value is generated for both the customer and the organization.
In this whitepaper, we explore why feedback is critical and the best way to solicit constructive criticism from customers. We'll help you map your own customer lifecycle and apply experience enhancements at all stages, and also flag questions your business should ask about how it’s collecting and managing customer data.
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